Endura is a brand synonymous with performance and credibility in the cycling world. When they envisioned a series of limited, nuanced collections that blended on-bike function with off-bike style, they needed a partner that could operate with agility, creativity, and speed. Smoothlink rose to the challenge, embracing an accelerated timeline that tore up the rulebook on traditional seasonal development. Our mission was to take these bold concepts from a blank page to finished products in the hands of their UK and US teams in just nine months—a timeline that demanded seamless integration and flawless execution.
The scope of the project was as ambitious as its schedule. We developed complete collections that included everything from technical base layers to protective outerwear and a full suite of matching accessories. Our design and production teams worked in close collaboration with Endura to bring their vision to life, creating pieces defined by dramatic, architectural silhouettes and eye-catching, custom print designs. By managing the entire process with precision and expertise, we successfully navigated the complexities of rapid development and multi-category production, proving that with the right partnership, even the most audacious product visions can be brought to market with incredible speed and creativity.
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